48-hour post-delivery feedback capture

Your best reviews aresitting in silence.

One email. Forty-eight hours after the doorstep. Pulse turns fresh buyer opinion into structured product intelligence before the unboxing high fades.

RESPONSE RATE

0%
Industry avg
6.2%
+514% lift

Across 1,240 Pulse-enabled stores · Q4 2025

AVG SENTIMENT SCORE

0.0/5.0
5
62%
4
21%
3
11%
2
4%
1
2%

LIVE KEYWORD SIGNAL

packagingscenttexturefast shippingworth itrepeat buymoisturizinggiftfragranceabsorbs wellqualityleaksvaluecolor matchunboxing
live

Trusted by 1,240+ DTC brands on Shopify & Klaviyo

scroll
INDUSTRY BENCHMARKS · Q4 2025

The average brand captures 5.1% of buyers.
Pulse stores capture 34.7%.

Feedback capture rates by vertical — baseline email vs. Pulse-optimized flow. Data from 1,240+ stores, 2.3M post-purchase touchpoints.

Skincare
Apparel
Supplements
Home & Living
Pet Products
Beauty Tools
Industry baseline avg
Pulse-optimized flow

Full 2025 DTC Feedback Benchmark Report

28 pages · 12 verticals · 2.3M data points · Free PDF

CASE STUDY · SKINCARE VERTICAL

A skincare brand went from
14 reviews/month
to 47 reviews/month
in 60 days.

Lumière Skin was collecting reviews through Shopify's default "How did we do?" prompt — a single link buried in the order confirmation email. Most buyers never opened it. Three-star reviewers — the most actionable segment — almost never wrote anything.

3.4×
Review volume
in 60 days
4.3
Avg rating
was 4.7 (inflated)
18%
3-star responses
vs 0% before
"

The three-star reviews we never used to get — those are now our product roadmap. We reformulated our serum based on feedback we'd been leaving on the table for two years.

Priya Mehta

Head of CX · Lumière Skin, New York

MONTHLY REVIEW VOLUME

Pulse activated Sep 1
0
15
30
45
60
Aug
Sep
Oct
Nov
Before Pulse
With Pulse
EMAIL ANATOMY · WHAT MAKES IT WORK

Every word, every pixel, every millisecond
is engineered for response.

Pulse's email is the result of 2.3M A/B test variants across subject lines, send windows, and CTA placements. Here's what the data says.

SUBJECT LINE A/B · OPEN RATE

A: "Quick question about your order"39.2%
B: "Your opinion on [Product] matters"47.8%
Winner · +22% vs control
C: "How was your [Product]?"41.5%
n = 840,000 sends · 95% confidence

OPTIMAL SEND WINDOW · RESPONSE RATE

D+1
38%
D+2
D+3
D+5
D+7
D+14

D+2 is the sweet spot — package is fresh, memory is vivid, buyer hasn't moved on. Pulse sends at exactly 48 hours post-delivery confirmation.

CTA TAP-ZONE HEATMAP · MOBILE

Rate Your Order →
CTA button
78%
Product image
14%
Body text
8%
40.5% avg open rate·D+2 optimal send window·270% review uplift from automation·86% of buyers trust reviews·63% lift from personalization·70% more likely to rebuy·45%+ open rate target·2.3M data points·40.5% avg open rate·D+2 optimal send window·270% review uplift from automation·86% of buyers trust reviews·63% lift from personalization·70% more likely to rebuy·45%+ open rate target·2.3M data points·
INTEGRATIONS & TECH SPECS

Plugs into your existing stack.
Live in under 15 minutes.

Email Automation

Klaviyo

Native flow trigger via Fulfilled Order metric

eCommerce Platform

Shopify

One-click install, auto-detects delivery events

Reviews App

Okendo

Push structured responses directly to review widgets

Reviews App

Judge.me

Sync Pulse responses as verified reviews

UGC Platform

Yotpo

Enrich UGC pool with Pulse-captured content

Help Desk

Gorgias

Route 1–2 star responses to CX queue automatically

FLOW CONFIGURATION · BEST PRACTICE

TriggerFulfilled Order (not Placed Order)
Send delay48h post-delivery confirmation
Follow-upSingle nudge, D+5 (non-responders only)
Mobile CTA48px min tap target, single button
SegmentationRepeat buyers excluded from flow
Response routingAuto-sort by star rating to CX / marketing

Klaviyo Operators: Critical Trigger Note

Use Fulfilled Order, not Placed Order, as your flow trigger. Cancelled orders before fulfillment will pollute your feedback data and inflate churn signals. Pulse configures this correctly by default.

Free · No credit card required

Find out how much feedback
your store is leaving behind.

Our free Feedback Audit analyzes your current post-purchase flow, benchmarks it against your vertical, and shows you exactly where the silent buyers are slipping through.

15 min
to complete audit
Free
no strings attached
48h
to see first results

Takes 3 minutes · Instant benchmark comparison · No install required